Launch a new, scalable market for PCA Skin's omni-channel B2B and B2C business on a new Enterprise application.
WHAT THEY NEEDED
Scalable B2B & B2C omnichannel commerce platform.
WHAT THEY NEEDED
Scalable B2B & B2C omnichannel commerce platform.
PCA Skin had an outdated, static website that was unable to keep up with the demands of their omni-channel business model. Updating products and content was costly and time consuming. They needed a scalable and dynamic e-commerce website that would would lower operational costs, shorten development cycles, and facilitate interactions with consumers and industry professionals.
WHAT WE DID
E-Commerce designed to guide a distinct marketing model.
WHAT WE DID
E-Commerce designed to guide a distinct marketing model.
We planned a strategy, implemented a roadmap, and executed development of both B2B and B2C e-commerce platforms. We implemented an OMNI-channel customer relation management (CRM) solution, and developed an online certification system that increased sales.
SUCCESS
Beyond sales and brand awareness: Building a community.
SUCCESS
Beyond sales and brand awareness: Building a community.
We successfully launched PCA skin’s first e-commerce website on-time and on-budget. The new website supported their custom marketing strategy while unifying their niche audience, leading to a first year revenue increase of 20%. The online certification system not only made it easier for their aestheticians to stand apart, but also allowed them to become better product advocates.
Key Technologies and Integrations
MW2 has proven to be a successful partner in our enterprise organization as they have an in-depth capacity which allows us to have access to all different kinds of expertise.
CEO, Central Group
In MW2 we found an extremely reliable global E-commerce System Integrator who helped us to build a highly flexible and responsive commerce platform to offer all of our customers the best buying experience. MW2 offers everything we need: professionalism, commerce leadership, deep technical knowledge of E-Commerce systems, and expertise around our SAP and CRM/Microsoft systems.
CEO
5 of 5 stars. MW2 has done well with handling tight deadlines!
VP of Ecommerce
MW2 was a partner who could provide a full range of agile development for our E-Commerce site. Their experience, knowledge of coding, and understanding of how to get the most out of E-Commerce make them our long-term partners.
Chief Technology Officer
The team is organized and we’re always able to communicate with and contact them when needed.
Senior Systems Analyst
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