Blog

2 Reasons MACH Commerce Is the Right Choice

In today’s fast-moving commerce business, brands and merchants need to enhance their agility and flexibility. Customer demand is continually changing, new touchpoints are emerging, and innovative communication methods emerge between consumers and suppliers. Take voice commerce: within only a few years, more than 100 million smart speakers sold. Like the app store, which helped Apple introduce the mobile age, Amazon...

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360 View of MW2 Direct™ - A Solution for MLM and Direct Selling Organizations

There are many types of MLM (multi-level marketing) and Direct Selling Organizations. They sell all types of goods and services like candles, jewelry, clothing, beauty, weight loss, etc…., the list goes on and on. The latest trend is merging this ageless concept with traditional e-commerce to gain full-exposure of their product line. This is where Magento Commerce and MW2 Direct™...

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Adobe's Magento Commerce and Multi-Level Marketing (MLM/Direct Selling) - A Perfect Match

If we are going to gain a clear understanding of the importance of powerful, scalable e-commerce software for Multi-Level Marketing (MLM)/Direct Sales/Social Marketing businesses, then we must first take a look at e-commerce itself. E-commerce has a direct impact on Multi-Level Marketing (MLM) companies and their success, both in a direct and an indirect way. This type of commerce sets...

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Top 4 Features of MW2's MLM Framework for Magento Commerce

Over time, a successful online business will grow. As the business grows its ecommerce platform needs to evolve along with it. What previously worked for a smaller business with lower sales numbers may not function as it should with the increase of traffic and real-time visitors on the site at once. Due to this, it is critical to upgrade the...

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13 Most Common Magento Interview Questions & Answers

If you are looking for a position as a Magento developer, then there is a good chance that your interviewer is going to ask you a series of questions related to Magento. If you want to have the best chance of landing the job, you need to be prepared in advance so that you make sure you know the answers...

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3 Ways to Drive Revenue Growth with Your e-commerce Platform

If your Direct Selling business is struggling to capture revenue growth in your e-commerce channel, here are three proven ways to increase revenue. Our e-commerce Solution Specialist breaks down three ways the most commonly used platforms like Magento, BigCommerce, and Shopify easily support growth.  Reduce Friction At Checkout Too often, Direct Selling companies push the wrong agenda when it comes...

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Direct Selling Association (DSA) - MW2 Now an Official Supplier

MW2 Consulting is now an official supplier of the Direct Selling Association (DSA). They have been active participants in events with the DSA through the relationships with their Direct Selling clients. “The integrity and dedication the DSA shows to their members quickly moved this association to the top of our list” explains Uwe Weinkauf, Executive Vice President, E-Commerce & IT...

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How to Respond Quickly to the Changing Digital Commerce Landscape

Grow intelligently with a next-generation platform and Implement in record time with a tested methodology. Moving to the latest Magento Commerce version opens up dramatic business potential thanks to a suite of innovative technologies and a thriving developer ecosystem.MW2 has developed over the years their Fast2Commerce™ package which allows for a quicker time to market on the Magento platform. As part of...

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Magento 1 to Magento 2 - Process Flow Infographic

At MW2; we have spent our careers continuously analyzing and improving our processes to ultimately give our clients the best possible outcome especially when it comes to their Magento 1 to Magento 2 migration. In this infographic, we will share our #FastToCommerce workflow we use to guide our teams through a seamless transition to Magento 2. Our Fast2Commerce Methodology involves...

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MW2 Consulting Receives Great Client Feedback!

The team at MW2 Consulting prides itself on being a certified Magento partner business teams can trust. We know e-commerce platforms can be difficult to manage and maintain. For that reason, our team can take over your Magento platform in order for your business to get the most out of sales channels. MW2 is made up of professional marketers and...

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Magento Vs. WooCommerce - Which One To Pick?

We are sure that you’re already aware of how fast the world of eCommerce evolves. In addition, we are also sure you understand the importance of picking the most suitable platform. After all, this will be the primary tool for running your online business. A suitable platform will allow you to easily perform day-to-day operations and grow as your customer...

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3 Admin Roles You Need To Properly Secure Your Magento Store

One of the most overlooked pieces in launching a new store is securing the proper access to your Magento Admin panel. Magento Commerce provides roles and permissions to create different levels of access to the Admin. Let’s take a look at 3 roles that should be used to restrict the level of permissions on a “need to know” basis. You...

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Direct Selling - Top 3 Social Selling Tips

When it comes to Direct Selling models; the traditional methods of parties, catalogs or commission-driven selling via websites will always be tried and true. But what if you want to step into the modern-day digital marketing world? Let’s explore 3 top social selling tips you can use in your direct selling organizations. Create Community Engagement by Providing Content for Your...

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Top 5 Magento 2.3 Migration Tips from Senior Developers

There are many tips and tricks from the past 3 years from the Magento Community when dealing with a Magento 2 Migration. Now we are entering the 4 major release of Magento 2 with version 2.3.3 just being released. This is an important milestone for Magento as with this version they are supporting PHP 7.3 and Elastic Search 6.1. The...

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Magento 1.0 End of Life: What Does This Mean?

Numerous versions of Magento 1 and Magento 2 have been coexisting since 2015 when the latest major version of Magento was publicly released. However, this also indicated that the original version of Magento (including different 1.x versions) would meet its end of life in June 2020. So, what does that exactly mean? What will happen with your online store? Should...

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Magento 2.3 Features - What We're Most Excited About!

While many online stores are still debating when they should be getting ready to migrate from Magento 1 to Magento 2, the popular eCommerce platform is getting even better. Thanks to a recently launched update, online stores powered by Magento 2 are gaining access to a set of improved functionalities and new features. We are sure that Magento 2.3 will...

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How Easily 3rd Party Extensions Integrate with Magento

One of the critical factors when choosing an e-commerce platform is the number of compatible extensions. This is because no matter how robust a platform is on its own, it can’t do everything on its own. As you can imagine, this is where third-party extensions come into play. However, not every plugin is the same as they bring different kinds...

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Reasons for Upgrading Magento 1 to Magento 2

Magento 2 has been around for four years now. In that time, it has proven a reliable piece of software, and it has helped thousands of merchants to improve their profit margins. Despite the power of Magento 2, however, Magento 1 is still alive. In fact, Magento 1 still powers over 130,000 websites. That means that, if you’re a Magento...

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Ecommerce Strategy 101: A High-Level Guide to Scaling Your Online Busines

When choosing an ecommerce platform, one of the most significant factors should be scalability. Often overlooked by prospective online store owners, the inability to effectively scale an ecommerce website can turn out to be a significant roadblock. That is precisely why scalability should be the focal point of ecommerce strategies. After all, expanding your online business should be an effortless...

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How to Select the Right Magento Partner

During the last decade, we have witnessed an exponential growth of the entire e-commerce industry. Consequently, platforms that back up e-commerce websites have become increasingly powerful – and highly diverse as well. However, there is only one platform that is flexible and capable enough to help you materialize your business idea, no matter how complex it might be. And this...

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How Does Adobe Buying Magento Affect Your E-commerce Store?

The entire ecommerce industry was caught by surprise when the news of Adobe’s plans to acquire Magento surfaced on the Web. Initially revealed in a blog post published by Magento, users of this ecommerce platform started to wonder about the future of their online businesses. Even though this news influenced a sudden drop of Shopify’s shares, the truth is that...

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Magento Enterprise vs Shopify Plus

When building an e-commerce website, almost any e-commerce platform can be a powerful ally. These days, small online stores aren’t a challenge anymore. The real challenge starts when online stores begin to grow and need to expand. Not every platform is scalable, which turns fully-working websites into poorly-functioning solutions. In fact, it usually comes down to two platforms which are...

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10 of the Most Common Magento SEO Issues (and How to Fix Them)

Search Engine Optimization is of vital importance for any website owner. After all, months of hard work on building your website will go to waste if Google fails to recognize its value. The same applies to e-commerce websites, where SEO plays a significant role. Just like brick-and-mortar stores, online stores also need visitors. The ultimate goal is to turn those...

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Tips to Prepare for the Magento 2 Developer Certification Exam

It was only a couple months back in March of this year (2018) that the new Magento 2 exam became available. This exam allows passers to showcase themselves as a Magento 2 Certified Professional Developer. If you would like to take the exam, it's important to note that it can be taken online at your own convenience. Let's take a closer look at this...

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Is Magento Business Intelligence Worth Your Money?

In the world of advanced technology, ‘business intelligence' is an often-mentioned term. At its core, this term applies to the comprehensive analysis of acquired data. As you can imagine, there is a practical role for business intelligence in the e-commerce industry as well. Thanks to a recently introduced product by Magento, every online shop can now take advantage of this...

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Top 5 Magento Social Extensions to Use in 2018

You’ve probably heard that Magento 2 has set a very high bar when it comes to e-commerce platforms. This applies to just about anything related to creating, optimizing, and maintaining your online store's operations. However, things are a bit different when it comes to social media integration. This is an essential aspect of today's digital word as well as the...

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Top Magento E-Commerce Trends for 2018

The online sales market is on the rise. Just this year, analysts predicted an 8-10% growth in e-commerce sales. It is expected that the e-commerce market’s revenue to grow up to $4 trillion by 2020. This is what makes it crucial not only to follow the latest trends but to adopt them as early as possible. With this said, we’ll...

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Magento Scalability: How Magento 2 Helps You Grow

One of the critical factors when choosing an ecommerce platform is scalability. However, numerous online store owners often overlook this aspect. Instead, they are focused on things they need to get their online store up and running. Without proper strategy, this can be a problem down the road as a poorly chosen platform will show its limitations sooner rather than...

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Top Ecommerce Site Design Trends

Website designs for ecommerce sites are starting to look the same in terms of patterns, layouts, and ways to gain new subscribers. This is often due to how customers are using the site and more customers are gravitating towards mobile devices than desktop computer use. Since the patterns of 2017 gravitate towards meeting the needs of mobile and desktop browsing...

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Tips for Successful Projects

The project manager’s most particular key task is to bring a project to completion, relatively on time and within budget as close as possible. There are all kinds of factors that can cause your project to get off track, both internal and external, but you can enact steps to ensure that your project experiences as little disruption as possible. Let’s...

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Perform Your Own Local SEO Audit

One of the natural challenges of SEO (search engine optimization) is just how volatile it really is. The world of search engines are changing all the time – a technique that worked wonderfully yesterday may be woefully inadequate tomorrow, or vice versa. Engines like Google may suddenly release an update to the algorithm used to calculate search rankings, causing a...

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Get Your Magento Site Ready for Google’s New HTTP Warning

Google will be changing the way it displays and informs users about unsecured pages on websites this October 2017. Do you know if your Magento site is or will be ready? Chrome will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode. The new warning...

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MW2 Magento Extensions

Most Magento store admins are most likely aware that the out of the box setup doesn’t suit 100 percent of your functionality. And it shouldn’t meet your needs exactly, it is an open-source platform, not your entire unique business in a box. Despite a huge complexity, the MW2 Magento team can help you wade through the countless options in the...

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Ineffective Landing Pages You Should Eliminate Now

They say that you can only make one first impression, so you’d better make it a good one especially when it comes to your landing pages. For many ecommerce businesses, landing pages are THE single most effective “first impression” that money can buy – provided that they’re set up in the right way. Despite this, far too many organizations design their...

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Increase Security and Trust on Your Website

How security greatly enhances user confidence on your site When it comes to earning trust and converting traffic on your site, one must integrate security measures to build the customer’s confidence. With this being said, we’re going to cover some of the specifics that not only enhance trust for your customers… but build their confidence when it comes to using...

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How to Perform a Magento SEO Audit

Magento is often regarded as a highly challenging platform. However, this is the most powerful platform for any ecommerce website. What this means is that Magento is manageable if you put some time into learning its tricks, or if you rely on a trusted team of developers. The same applies to Search Engine Optimization of Magento websites. Even if you...

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Google Analytics & Measuring Effectiveness

Why should Google Analytics be your best friend when finding out the effectiveness of your site? With the many excellent features that Google Analytics offers, many tend to browse over some of the important functions that can drastically improve how a business operates online. To make matters even better, Google Analytics offers their service at no charge. With this being said, here’s...

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Expanded Features with Magento Commerce 2.2

With the latest Magento release, Magento Commerce 2.2 has pushed the boundaries of traditional commerce platforms. Now offered as an all-in-one cloud solution, it provides new and powerful capabilities. Magento is now uniquely positioned to enable B2B and B2C commerce stores success. By combining built-in B2B functionality along with Signifyd fraud protection integrated, Magento Social marketing tools, and performance and...

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Customer Reviews are Important

The online marketplace is oftentimes a double-edged sword in regards to honest reviews for a products/service. However, businesses can still take each comment with a grain of salt and learn so much about what they’re providing to the public when the reviews are put under consideration. With this being said, we’re going to explain how an online business can learn...

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5 Tips to Make Your Customers Feel Special

There’s no business in this world that can survive without customers. No matter the distance between them and an organization, the customers’ support is the greatest resource anyone could hope for and customers deserve to know it on a regular basis. Treating them like VIPs is bound to keep them coming back for more; as such, here are some helpful...

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3 Mistakes In Migrating Platforms and How to Avoid Them

The decision for migrating platforms to a new e-commerce platform is not a slam-dunk decision, even if the new platform is known to be a faster, better platform. There are many decisions to be made and many potential pitfalls to be avoided so we wanted to highlight the top 3. Once the strategic decision to migrate your eCommerce platform has been made...

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Magento Migration: 11 Tips for Migrating to Magento Successfully

Considering the fact that global ecommerce sales are projected to beover $4 trillion by the year 2020, it is important for businesses to optimize the ECommerce side of their operations. When it comes to finding a great ecommerce platform, Magento is among the very best. Magento not only gives vendors an excellent shopping cart option, but it also allows them to...

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SEO – It’s Not Just For Blogs

SEO is just the thing for success in ecommerce. If you’re the type of person who thinks that SEO is only for blog posts and listicle articles, thing again. SEO is perhaps no more important anywhere online than it is in the world of ecommerce. Think about it like this: if you wanted to go down to the local electronics store...

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The Ultimate Guide to Magento SEO

With Magento being widely known as the most challenging platform in terms of SEO, it's safe to say that one has their hands full when tackling a project with their service. However, many of the common technical issues that arise when working with the platform can be solved with a few execution tricks and techniques. So in order to prevent...

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Simple Ways for Increasing Traffic

Increasing traffic with SEO is an excellent way to spread the word of your website and generate new or unique traffic to your service. Unfortunately for some businesses, SEO is the sole purpose of the traffic visiting the site (which can eventually lead to serious problems). It is very important that a business knows what kind of unique traffic is visiting their site, as it’s still possible to operate business… without a main...

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Ways to Encourage Customers for Repeat Sales

A major contributor for returning visitors is purchase readiness. It often occurs when first time shoppers are comparison-shopping for a product and they are not sure if they’re willing to buy as they browse across different websites. As browsing other sites have nothing to do with the integrity of your service, it is due to the fact that many first time...

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Website redesign without the risk

For many people, your website will be the first point of contact that they have with your business. It’s said that you can only make one first impression, so you’d better do everything in your power to make it a good one – this has never been truer than it is in the world of Web design. Periodically, however, a...

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Software Development Outsourcing

Information Technology is an ongoing growth enabler and to keep up with the raising demand companies realize to focus on their core business and to allow IT vendors to help them fill the gaps. Furthermore existing IT technologies are not only being influenced by new technologies but are part of more frequent IT life cycles – which means some technologies...

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SEO - Why is Long Tail Becoming Important Again

Big items draw the customers into the store, they then find other items they need and want while shopping for the big name items. When applying this idea to SEO success, the big store items are like head keywords. For example, customers are searching for blue jeans. All websites that sell jeans use the typical keywords like jeans in their keyword...

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Why You Should Care About Load Testing Your Website

Customers and visitors to a website expect a smooth and speedy user experience, and businesses that fail to deliver that are left at a competitive disadvantage. This is why businesses need to ensure their web application response times are delivering what users expect with Web Load Testing. Web Load Testing can help identify performance problems before end users utilize a...

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Magento 2 – Next Level Business

Any business owner knows that running the Ecommerce side of the business can pose some of the biggest challenges to your business operating in today’s online driven market. However you do not need to face it alone, there are some fantastic products on the market to have your Ecommerce business running smoothly and safely for both you and your customers.Magento...

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What is all the fuss about Magento CE vs. EE?

Over the years MW2 has had many discussions with its Magento Customers – of which many are on Community or Enterprise platforms. With the final release – Enterprise 1.14.1 – Magento has made an important leap to help push your e-commerce goals to a higher gear. Below are the most important highlights and show the advantages of the Enterprise versus...

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Stop Ignoring the Magento Commerce Platform

If you’re familiar with Magento ecommerce’s seemingly endless capabilities, it’s about time you’ve become acquainted with Magento 2. If you are not, definitely keep reading to learn more about what this powerful ecommerce platform can do for your business. With this being said, we’re going to cover what Magento 2 is capable of and why you’ll have a hard time...

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MW2 Announces Partnership with Yotpo

MW2 Commerce has partnered with Yotpo to provide their customers with one of the most successful review engines in the ecommerce world. Reviews are just the beginning, Yotpo offers reviews, integration to search engines, promote reviews on social media, social sharing UGC, shoppable Instagram and social curation among many other powerful features. By getting customer reviews that are authentic and doing it the smart...

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Magento Editions – Choosing the Right One

Lately, we are fielding many requests for information around Magento Editions around what’s right for my website, Magento 2 Community or Magento 2 Enterprise. This article briefly explains the differences between the two, and the pro’s/con’s for your business. For an in-depth, comprehensive free analysis, please contact us today at MW2 Consulting. Magento 2 – Choosing between the Magento Editions It’s not...

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